Review Time
I've been using this hair dye for years, and despite having very dark hair, it effectively covers white strands for about two months without causing any damage. I highly recommend this product; I'm not concerned with the company's controversies, as their products truly deliver.
They stole my money. I paid, and got nothing. They say it got lost and is not their problem because I didn't pay extra. This is stupid, they can't choose not to provide a product that I paid for because of something they made up to get extra money. They are thieves.
Honestly, if I could give a 0 star I would. I used Transylvania and it made me legitimately consider shaving my head. It stained EVERYTHING in my shower. Oh and my entire body. I have washed my hair several times and every morning I have to scrub my neck and my face from wherever my hair touched my skin while I was sleeping. My skin is raw and dry from having to scrub it every day of my life. I have been dying my hair for over a decade and this is 100% the worst hair dye I have ever used in my life. Do not use this unless you enjoy being stained blue/black indefinitely.
Extremely Disappointed – Poor Service and No AccountabilityI’ve been a long-time user of this hair dye brand, always purchasing through third-party retailers with no issues. This time, I decided to support the brand directly through their website—and I regret it completely.I placed an order for 2 bottles of Purple AF on April 22nd. Over a month later, the order still hadn’t arrived. I reached out to their team after patiently waiting and was met with vague responses, no ownership, and emails that were never signed by a named representative—which felt dismissive and unprofessional.Eventually, after multiple follow-ups that I had to initiate, a replacement was sent—but only after more confusion and an incorrect invoice. When it finally arrived, I received exactly what I had paid for, nothing more—despite them claiming in later emails that an extra bottle was being sent “as a gesture of goodwill.” That never happened.I asked for a full refund due to the incredibly poor experience—delayed delivery, no proactive communication, multiple errors, and a lack of basic courtesy. Instead, they offered a discount code (forcing me to spend more) and repeatedly avoided addressing the issue directly. Even after escalating, they still refused a refund and continued to reply without signing their names.This was not just a delay—it was an exercise in how not to treat a loyal customer. If this is how they handle direct orders, I will never shop directly through their website again—and I strongly urge others to stick to reliable third-party platforms until the brand improves its customer service and accountability.QueenieUpdate: After posting this review, the company has completely stopped responding to my emails. They never sent the extra item they claimed and refused to issue the full refund I requested—even after all the delays and mishandling. This just confirms that once they’re publicly exposed, they go silent instead of taking accountability. I strongly advise others to order through trusted third-party sellers instead of directly.
I used the caitlyn arcane color, it was beautiful at first lovely vibrant and identical to what i was looking for lasted a week or so that was fine with me the only issue is now my hair is stained with an ugly green teal neon blue mixture with blonde stripes that didnt stain for whatever reason. Ive tried so many methods I tried vitamin C tabletes I tried baking soda and dish soap i even bought a color remover which ive succesfully used in the past and it barely lifted anything. I assume it stained because its blue, my friend used the pink and it didnt stain. Just upset because this color is hideous and i cant do anything about it, i’ll probably have to bleach it, dye over or pray it fades with multiple washes.
I have used various hair colours over 25 years of using bright colours, and, for me, this is the best. I mainly use Purple AF, over bleached hair. It lasts better than any other dye, I love the colour and it stays well. If I do want to ramp it up a bit, I’ll use a little as a conditioner as it also leaves my hair lovely and silky, with a lovely aroma.It also doesn’t stain the skin, so I don’t wake in the morning with a purple forehead or cheeks from leaning on my hair! The new squeezable metal tubes are an improvement on the single-use and difficult to empty plastic bottles. The negative is that the large size is about a third smaller than before, but costs the same!Negatives- it’s expensive, especially ordering from the UK and paying postage. The reward scheme is awful, it’s not usable with other promotions, so if you don’t notice you’ll end up paying more than everyone else! It also means that if you are order enough to qualify for free postage, it will be removed when you add the voucher. All in all, It’s my go-to colour, but I wait for promotions to buy in larger quantities, and don’t use the rewards.
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Arctic Fox hair color is vibrant, long-lasting, semi-permanent hair dye that is made in the USA. We are vegan, cruelty-free and contain added conditioners.
