I have used various hair colours over 25 years of using bright colours, and, for me, this is the best. I mainly use Purple AF, over bleached hair. It lasts better than any other dye, I love the colour and it stays well. If I do want to ramp it up a bit, I’ll use a little as a conditioner as it also leaves my hair lovely and silky, with a lovely aroma.It also doesn’t stain the skin, so I don’t wake in the morning with a purple forehead or cheeks from leaning on my hair! The new squeezable metal tubes are an improvement on the single-use and difficult to empty plastic bottles. The negative is that the large size is about a third smaller than before, but costs the same!Negatives- it’s expensive, especially ordering from the UK and paying postage. The reward scheme is awful, it’s not usable with other promotions, so if you don’t notice you’ll end up paying more than everyone else! It also means that if you are order enough to qualify for free postage, it will be removed when you add the voucher. All in all, It’s my go-to colour, but I wait for promotions to buy in larger quantities, and don’t use the rewards.
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Arctic Fox hair color is vibrant, long-lasting, semi-permanent hair dye that is made in the USA. We are vegan, cruelty-free and contain added conditioners.
