AutoTrader was ultimately completely ineffective in selling my car. I had lots of one-message contacts, but nobody ever followed through. I had several people schedule test-drives that were all no-shows and several offers on the vehicle, but every last one "ghosted" with no follow-up or payment. It seems the platform has a lot of noise but very few legitimate buyers. The platform does not enforce any accountability when buyers make an offer, unlike eBay motors where there are ratings and "Buy it Now" actually has some expectation of follow-through. I'd say it's not bad to list on AutoTrader, but I wouldn't tell anyone to expect an actual sale to result from listing here because AutoTrader enforces zero commitment from buyers to actually go through with the purchase.
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