If there were an option for half a star, or less, I would have selected it. I encountered a level of arrogance only possible when you have a monopoly. There are few companies I hold in lower regard. But the sheer disinterest in serving customers that I encountered was like nothing I've ever imagined could be possible of a large company. The closest I've experienced to their apparent organizational disinterest in customers has been in dealing with the Department Of Motor Vehicles in Massachusetts -- or most other government bureaucracies. Sooner or later, someone will develop a competing product and the speed with which their customer base will flee their ProTools product will be epic. Harvard Business School will write case studies about it, I predict. Wake up, Avid/ProTools. Stop doing what your customers hate. Currently, I hate every interaction I've had with your brand, from your truly, remarkably inept website to your supposed tech support hotline (or abject lack thereof).
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Avid Technology is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts.