I've been dealing with Avid for a long time. My first experience came when I bought ProTools in 2005. The program was awful. I had a new Mac, and the specs matched up fine. The program didn't run as well as native Apple software. Crashes were the norm. Avid was no help, and they made me jump through hoops to use software I had paid to use. My go to program as a composer was Sibelius, which I started using on university computers. I've been using it since it first came out. How terrible it was when I learned that Avid acquired Sibelius a year after my terrible experience with ProTools. What a nightmare?! Again, they punish their paying costumers, because there are pirates out there. You jump through hoops over and over, and then there are times it just doesn't work...because one of their hoops is malfunctioning. Their costumer service is non-existent. Why is it that every other program or plugin I buy works fine without continuous hoop jumping? One of the absolute worst companies in existence. They stay afloat, because their costumers are held hostage by programs that are industry standards. Of course, I use Logic as a DAW and would never touch ProTools again. I wish someone would come out with a notation program to compete with Sibelius. After almost two decades of this, I'm beyond fed up. I left Sibelius for a few years while I used Finale, and I prefer Finale as a company. I'm just faster with Sibelius, and this is really thanks to the original developers of the program not Avid. I came back to Sibelius for speed in 2019 hoping for change, but it's just more of the same. They've honestly done very little for the development of the program itself. The program is easy to use, because it always was. Avid cares very little about its costumers, and it shows this continuously. Let's face it. Most people don't come to Trust Pilot to give rave reviews on companies, and that's to be expected. However, Avid has 95% of the reviewers giving 1 star, which is even bad in terms of Trustpilot, and you know what's amazing? I don't think the people making decisions at Avid are bothered by this. These reviews pretty much all say the same thing I'm saying. Costumers don't enjoy paying for a product and then putting a ton of time into jumping through hoops to use it. We want to create with as little hassle as possible. Some of us make money writing music (as surprising as that might seem), and in this industry time is money. It's that simple. I need to write music...not jump through hoops. I wish Avid would respect its costumer's time. I've been wishing this for a long time, so something tells me this won't change anytime soon.
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Avid Technology is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts.