Avid created various tools to become a cornerstone of modern music creativity. But there was a problem. They had now made musicians' lives too easy. Where was the pain? The misery? The sheer suffering that musicians need to create great art? Avid have spent a lot of money to solve this problem with Avid Link. Day looking straight-forward? You've paid for a service and now you expect to be able to use it? No way. The sheer grinding agony of knowing you've paid for something, and that money was spent on building the Avid Link system should send you into a frenzy of agonised creativity. Of course, you can't note any of it down because you don't have access to the tools you need. Avid Link: It's Why We Still Have Paper and Pencils.
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Avid Technology is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts.