I get lots of surveys and it’s nice to bump up my Avios points balance. What really annoys me is spending 20 minutes giving very valuable qualitative and quantitative data, only to be told I’m ‘not suitable for the survey’. I highly doubt that they delete my data yet they’re taking advantage of it and it feels wrong. There should just a few qualifying questions (2-3 mins at most) and then you’re guaranteed to be able to complete the survey.
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