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Ellor & Co (formerly Baby Ellor) is a family-run UK business based in Settle, North Yorkshire, creating stylish, safe, and sustainable silicone toys for babies and children.
Founded by mum-of-two Megan Ford during her maternity leave, Ellor & Co was built to offer toys that support open-ended, imaginative play while fitting beautifully into modern family life.
Every product is made from food-grade silicone, is easy to clean, and designed to grow with your little ones from teethers and stacking toys to role play sets like our best-selling tea, kitchen, and doctor sets.
What started as a small idea at the kitchen table has grown into a trusted, family-focused brand loved by parents, stocked in independent shops across the UK, and featured in Brood Magazine and The Mum Club.
At Ellor & Co, we believe play should be purposeful, safe, and full of joy,because childhood is made for exploring. 🌿
Shop the full range: babyellor.co.uk
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