Review Time
Absolutely love these toys! The quality is beautiful and you can really tell how much care goes into every detail. They’re thoughtfully designed, safe, and perfect for little hands. Such a lovely brand that clearly puts babies first – I’d happily recommend these toys to any parent :)
Absolutely love these toys! The quality is beautiful and you can really tell how much care goes into every detail. They’re thoughtfully designed, safe, and perfect for little hands. Such a lovely brand that clearly puts babies first – I’d happily recommend these toys to any parent :)
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Ellor & Co (formerly Baby Ellor) is a family-run UK business based in Settle, North Yorkshire, creating stylish, safe, and sustainable silicone toys for babies and children.
Founded by mum-of-two Megan Ford during her maternity leave, Ellor & Co was built to offer toys that support open-ended, imaginative play while fitting beautifully into modern family life.
Every product is made from food-grade silicone, is easy to clean, and designed to grow with your little ones from teethers and stacking toys to role play sets like our best-selling tea, kitchen, and doctor sets.
What started as a small idea at the kitchen table has grown into a trusted, family-focused brand loved by parents, stocked in independent shops across the UK, and featured in Brood Magazine and The Mum Club.
At Ellor & Co, we believe play should be purposeful, safe, and full of joy,because childhood is made for exploring. 🌿
Shop the full range: babyellor.co.uk
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