On August 5, 2025, I placed an order with Baby Gold after seeing what looked like a legitimate Instagram advertisement. I purchased two pairs of earrings but only received one. The single pair delivered did not match the product description or photos on the website.This is not just a mistake—it appears to be a pattern of fraudulent behavior. Numerous reports online (including Trustpilot and other forums) describe the exact same experience: customers paying for full orders and receiving either partial shipments or items that do not match what was advertised.When I attempted to resolve the issue, customer support was unresponsive and dismissive. Since I used Affirm for payment, I opened a dispute, but the process has been frustratingly slow and offers little immediate protection for the consumer. Affirm should reconsider its partnership with this merchant, as their platform is being used to legitimize scams.Key Issues:Misrepresentation: Products received are not what is shown online.Partial Fulfillment: Paid for two items, received only one.No Accountability: Company refuses to address missing items or issue refunds.Payment Platform Risk: Affirm’s dispute process is slow, leaving consumers stuck without resolution.Why this matters:Baby Gold’s business practices erode trust in online shopping and exploit consumers through misleading ads and inadequate customer service. Affirm and other payment processors should investigate and stop enabling this behavior.Recommendation:Avoid Baby Gold. If you were affected, file formal complaints with the FTC, your state attorney general, and report the ads on Instagram so others are not scammed.
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