Thanks for this Shep – its a good reminder and very powerful points of the need to go beyond just asking for a review, and being proactive to communicate the message through the business that the reviews will encompass all areas of service. I was intrigued to read recently though that 76% of customers who are asked to leave a review go on to write one. It surprised me that the rate is this high, though understandable when you think about it given so much of our transactional activity commences online.
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