Be careful to understand what you are buying. Lots of features, but each will cost you. I purchased a package for 2 years @ $12k a year with 3 users. Before buying, I always put into an email my understanding of what I am buying. Lucky I did as the system was not programmed correctly and I was missing many of the features I paid for. The project manager or CSR would add the features, but I always got a lecture before she would add "what I paid for." I lost months of use because the company cared more about selling than programming the software based on what one buys. My recommendation is to stay away from this software if you are a company that only posts 15 or less times a week. It's expensive, and the ROI is not there. The fighting with them to get what I paid for speaks volumes about their values. Brandwatch comes 1st and not the customer.
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Brandwatch is a social media monitoring company headquartered in Brighton, England.