I just got a cold call from BrandWatch offering me a ‘job’ where I will get paid for leaving reviews for hotels and restaurants on Google that I haven’t been to. I said, ‘so you basically want to pay people to leave fake reviews?’ to which the woman said, ‘er no they aren’t fake reviews, we are helping legitimate businesses with their marketing…’ I said, ‘with fake reviews…’ phone went dead.Hopefully they’ll make this sort of thing illegal at some point.
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Brandwatch is a social media monitoring company headquartered in Brighton, England.