Bullionvault was founded on the basis of the founder thinking that the betfair sports trading platform could be replicated for metals.
As a betfair trader myself and metal stacker, I loved the idea of buyign physical, allocated, daily audited metal, and being able to trade it real time with other traders any time I want.
No paper manipulation, no need to store it myself, no need to have to sell on ebay or go to dealers or coin shops.
For me it's the best of all worlds when it comes to precious metals - I wish I'd found it earlier!
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