I used to adore the rich, smooth taste of chocolate from this brand; it was simply divine. However, everything has changed since the company underwent new management. Now, the chocolate is excessively sweet, unpleasant, and truly off-putting. Opening a box of their assorted chocolates reveals an overpowering sugary smell that is enough to make you hesitant to even try a piece of this so-called chocolate. There's no chance I would purchase this brand again, yet I keep receiving boxes of this unappealing confection as gifts. Better suited for the trash.
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Cadbury - More information on Cadbury chocolate, the history of Cadbury, how chocolate is made, the history of chocolate and more.