ROI with this advertising is a loss. We cancelled it and saw an increase in margins with no loss in sales quanitity. Leads were mostly out of the target are or possibly bots with no phone numbers. Conversion rate of leads was under 2%. Customer service was very poor, communication lacking, promises including scheduled calls were broken. Cancelling was extremely difficult with intentional delays to continue billing us. Finally had to call the credit card company and do a charge back after being ignored for over a month via emails and phone calls.
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CarGurus is a Cambridge, Massachusetts-based automotive research and shopping website that assists users in comparing local listings for used and new cars, and contacting sellers.
