I bought a Cowboy 4 ST in 2022 and it was great until it was recalled for a product defect in May 2025. Nearly a year on, my £2500 bike is now unusable, and bike shops won’t fix even unrelated issues because of the recall.
I’ve been patient, but there’s still no clear timeline for a fix. On top of that, it’s basically impossible to speak to an actual person - just an AI chatbot and FAQ links that don’t help.
This is really poor customer service for a premium product. I’m left without a usable bike due to a manufacturing defect, with no meaningful updates and no offer of any interim solution or compensation.
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Founded in 2017 in Brussels by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is redefining urban mobility with the world’s most connected e-bike. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology, and smart app connectivity for a seamless, intuitive ride.
With models like the upright Cruiser and versatile Cross, Cowboy serves riders in over 2,500 cities across Europe. As the first e-bike company to earn B Corp status, Cowboy promotes sustainability through its Circular Program of refurbished bikes.
Recognized with multiple Red Dot awards, TIME’s Best Inventions, and Wallpaper*’s Most Revolutionary Personal Transport, Cowboy continues to push the boundaries of e-bike innovation.
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