cowboy.com

2.5
2.5 Based on 21 reviews

Founded in 2017 in Brussels by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is redefining urban mobility with the world’s most connected e-bike. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology, and smart ap...

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Average Rating

2.5

/
5

21 Reviews

5 Star
33%
4 Star
0%
3 Star
4%
2 Star
4%
1 Star
58%

All Reviews

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Review Time

Artur Tkhruni
Worst company i dealt with. I've ordered a Cowboy bike back on 28th of November 2024 with a promise

Worst company i dealt with.

I've ordered a Cowboy bike back on 28th of November 2024 with a promised delivery date in Feb/Mar 2025. After waiting for several additional months and constant promises from customer support that my bike will be delivered soon, i still haven't received the bike i ordered.

So on 11th of August 2025 i've canceled my order, and according to the cancelation email and EU laws, i should have received my refund within 14 days.

Now it's February 2026 - and i still didn't get my money back. I've tried contacting CS several times, and they've been repeating the same thing over and over again: "we understand how frustrating that is, but your refund request will be handled soon".

So after almost 1,5 years of waiting i'm left without the bike nor the money. I've contacted Dutch small cases court to handle this issue, and hopefully it will get the things moving.

But if you ever think about buying a Cowboy bike - don't do that. Cause you will just loose your money. Cowboy will either ignore you or give you some ai-generated reply, while stealing your money.

1
Date of experience: Feb 12, 2026
Radek
I’ve had my Cowboy electric bike for 3 years and I’m still absolutely loving it. I ride it every sin

I’ve had my Cowboy electric bike for 3 years and I’m still absolutely loving it. I ride it every single day to work — around 40 km round trip, and it hasn’t missed a beat.

The only thing I’ve had to replace are the brakes, which is completely expected after that kind of daily use. Otherwise, it’s been rock solid.

On top of that, it’s a beautiful, handsome bike — I get compliments all the time on how good it looks. Reliable, stylish, and a joy to ride.

Very happy owner.
Radek, London (UK) 🚲✨

5
Date of experience: Feb 03, 2026
Derek Higgins
Multiple issues with my Cowboy; customer service takes 14 days to respond. Parts have been ordered f

Multiple issues with my Cowboy; customer service takes 14 days to respond. Parts have been ordered for 3 months with no delivery date in sight. (Bike is in warranty)

I would seriously recommend against purchasing this bike and look for alternative options

1
Date of experience: Jan 29, 2026
Exceptional Sales Experience

The sales representative was friendly, helpful, and punctual. The bikes are fantastic, although they are a bit pricey, which may deter some buyers. However, if you're willing to spend, the bikes are truly excellent.

5
Date of experience: Dec 17, 2025
Mrlynch
Terrible Experience with This Bike

My bike was sold with a welding defect that led to a stop ride order in May 2025. The company is obligated to rectify it within a reasonable timeframe, yet they haven't proposed any timeline. All I receive are automated responses delaying the process. Their customer service is abysmal, and they refuse to refund a maintenance package I purchased despite the bike being unusable. Spare parts are nonexistent, and the CEO has resigned due to incompetence. I strongly recommend avoiding this company, as their reputation is reflected in these reviews.

1
Date of experience: Dec 17, 2025
Sutton Powell
Helpful and Courteous Service

The sales attendant was very helpful, polite, and punctual. The bikes are great, though I feel they are a bit overpriced, which may deter those on a budget. However, if you're willing to indulge, the bikes are truly lovely.

5
Date of experience: Dec 17, 2025
Carroll Bell
Avoid These Bikes

I strongly advise against purchasing these bikes or the associated care package. It's been over six months, and they still haven't provided a proper service despite my payment for maintenance. My bike has become too unsafe to ride, and essential spare parts like brake pads are unavailable.

1
Date of experience: Dec 17, 2025
Denzil Cook
Maintenance Service Issues

While my bike operates beautifully and I love my Cowboy 4, my experience with the maintenance service has been disappointing. I had arranged for regular upkeep at home, but now it's impossible to schedule an appointment for which I've already paid. They keep saying all slots are booked in my area for the next month, and this has been the case for three months.

2
Date of experience: Dec 17, 2025
Avoid This Scam!

They take your money and do not respond. I strongly advise against purchasing anything from this company; it's a waste of money!

1
Date of experience: Dec 14, 2025
Disappointing Company Experience

I'm extremely dissatisfied with the service and quality of my bike, which cost me £2,400. After a battery failure, I had to purchase a new one for over £400. Due to supply issues, I've waited six months for the replacement with no updates. The company has ceased communication entirely, leaving me with a bike that has been unusable for eight months. They also admitted to a recall on my bike's frame but are prioritizing repairs based on usage, leaving my unsafe bike at the end of the line. This is far from a premium experience; it's poor customer service and a lack of support when issues arise. I regret this purchase and would not recommend this company.

1
Date of experience: Dec 13, 2025

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Business Details

  • Founded in 2017 in Brussels by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy is redefining urban mobility with the world’s most connected e-bike. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology, and smart app connectivity for a seamless, intuitive ride.
    With models like the upright Cruiser and versatile Cross, Cowboy serves riders in over 2,500 cities across Europe. As the first e-bike company to earn B Corp status, Cowboy promotes sustainability through its Circular Program of refurbished bikes.
    Recognized with multiple Red Dot awards, TIME’s Best Inventions, and Wallpaper*’s Most Revolutionary Personal Transport, Cowboy continues to push the boundaries of e-bike innovation.
    See more

  • language https://www.cowboy.com

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