I strongly advise businesses to think carefully before signing up for platforms like this. We are essentially creating a giant that will ultimately take control of us. These services employ psychological tactics, asserting they will “bring new customers” at a minimal cost. You’re led to believe that even after offering substantial discounts and paying commissions, you’ll still maintain a healthy profit margin. It sounds appealing — in theory. However, the truth is far from that. As more businesses join, the platform benefits more — not the businesses. Those profits are funneled into aggressive marketing strategies, drawing in more participants and increasing reliance. Over time, businesses find themselves compelled to offer continuous discounts just to remain visible, while their margins steadily erode. I know of a popular local café that is bustling daily yet is making no profit whatsoever. The business is now in trouble and has been listed for sale. This model is unsustainable.
This is not a true partnership. Consider this a warning. Take time to reflect before you join.
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