I thought that, with the name “Emma” and the teddy bear icon, the app would be lightweight and superficial. I used Moneydance for 12 years but they didn’t enbrace open banking and their IoS apps were very poor. I’ve been with Emma 10 days now, and no more manual downloading of data! I’m finding ways of doing pretty much everything a more heavyweight programme does. But because the programme has to fit on a phone screen, which can’t display a big range of data, it does mean drilling down in paths that often aren’t intuitive. I have found the answers in ChatGPT. I looked up Emma’s ownership and was surprised and impressed to find that the accessible guy on the helpdesk, Edoardo, is actually one of the 2 designers and still a major shareholder. I do hope the app is profitable.
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Emma helps people manage their money, pay off debt, avoid overdrafts and track subscriptions. An AI financial assistant made by humans for humans.
