I understand that image-to-video is extremely compute-heavy and that GPU/CPU costs are real. I am not expecting a company to run unlimited generation forever for free.
That said, the way this was handled feels unethical. The feature was available for free or at an affordable level long enough for people to build it into their workflow, then it suddenly shifted to “unlimited” at a price point that is over $100/month. That is not a normal upgrade, that is basically ripping the rug out from under users who got hooked on the tool and relied on it.
If pricing has to increase, fine, but this needs to be done transparently and with respect for existing users. At minimum: give clear advance notice, publish a pricing roadmap, offer grandfathered pricing or a long transition period, and provide realistic mid-tier options (more than 10 generations/month, credit packs, or pay-as-you-go). Right now it feels like the plan is “get users dependent, then lock the useful version behind a steep monthly fee.”
I want to keep using Envato, but I cannot justify that cost for this feature, and the sudden change damaged trust.
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