Envato Elements used to be great value with truly unlimited AI generations included in the subscription. I paid for my plan (annual, no less) expecting that access to continue, as advertised when I signed up.Then, without warning or proper grandfathering for existing subscribers, they slashed it to just 10 generations per month on the standard/Core plan starting February 25, 2026. 10. That's basically nothing—especially since even simple actions like minor edits, upscaling, background removal, retries for bad outputs, or testing variations all count as separate generations. The AI isn't perfect on the first try (no AI is), so you burn through the limit in minutes experimenting on one project.Meanwhile, there's zero improvement in features, UI, asset quality, or anything else to justify this downgrade. They just introduced pricier tiers (Plus for 100 gens, Ultimate for "unlimited") and forced existing users onto the crippled Core plan at the same old price. It's a clear upsell tactic—take away what people paid for, then charge extra to get it back.This feels like deceptive marketing and a violation of trust. Many long-time subscribers are canceling and moving to competitors with actually usable AI (Midjourney, Leonardo, Runway, etc.). Envato's response? "Upgrade or wait for reset." No refunds, no apologies, no listening to feedback.Avoid if you rely on AI tools. Total scam move. Once they have your money, the "unlimited" promise disappears.
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