I was expressly assured that my advertising expenditure would generate between 40% and 160% more attendees for my event. In reliance on these representations, I invested in excess of $400 in Eventbrite’s paid advertising for a single event and, in return, received only one ticket sale attributable to an Eventbrite-generated lead, in the amount of $45.
Upon discovering this gross disparity between the promised results and the actual outcome, I promptly demanded an explanation and requested at least a partial refund commensurate with the clear lack of performance and reasonable return on investment. Eventbrite refused to provide any relief whatsoever, effectively disclaiming responsibility for the representations made in connection with its advertising services.
In my professional opinion, these practices appear to constitute deceptive and misleading marketing, potentially rising to the level of unlawful and fraudulent inducement under applicable consumer protection and advertising laws. I strongly caution any prospective customer against expending funds on Eventbrite’s advertising products, as the performance claims made to me were not merely unsubstantiated, but dangerously close to being criminally misleading.
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Eventbrite is a ticketing and event technology platform that helps businesses organize and sell tickets to events online — while helping people discover events that fuel their passions. From workshops to concerts to conferences to world-renowned film and music festivals, Eventbrite houses events of all shapes and sizes. Eventbrite’s powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. See more