I had Firefish since starting up my business 3 years ago and always paid annually upfront. I asked for some understanding, to wait a short delay for the next annual payment due to COVID-19 business and cash flow wasn't great. I still had 4 weeks running of my current year and as I pay upfront I'm not in arrears. They advised they couldn't cancel payment but instead switch me to monthly which I wasn't keen to do. I then asked to cancel and they advised that I couldn't as I have to give 60 days notice, even though I have paid upfront. Instead, pay a couple of months then cancel to ensure I get my data why do this when the customer has paid a full year upfront. I refused. The account cancelled down and they deleted 3 years worth of data. Horrendous. The worst thing was the customer service, they weren't helpful, sympathetic AT ALL. It was a bit like gave us your money. The Website attached to the CRM itself is awful. Furthermore, the fallacy of this customer centric approach couldn't be further from the truth, the only time I heard from them in 3 years was the email to tell me the £1200 was being collected.
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