We were in search of a partner to assist with extensive market sizing for food colorants in Europe. Our main goal was to find a team with established expertise in European food and beverage research, capable of translating category insights into reliable sizing assumptions. After several discussions with the research team, we found their insights into the European food and beverage market to be thorough and well-founded. This led us to initiate a pilot project to assess their working style, analytical rigor, and quality of deliverables. The pilot was executed successfully. Following this, we designated them as our ongoing partner and continue to work together regularly.
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