Review Time
We were looking for a partner to assist with in-depth market sizing research for food colorants in Europe. Our main focus was to find a team with established expertise in European food and beverage research and the capability to convert category insights into reliable sizing assumptions.
After conducting several interviews with the team, we found their insights on the European food and beverages market to be thorough and well-founded. Based on this evaluation, we proceeded with a pilot project to assess their working rhythm, analytical rigor, and the quality of deliverables.
The pilot was successfully completed. Following this positive outcome, we chose the team as our ongoing knowledge partner and continue to work with them regularly.
We were in search of a partner to assist with extensive market sizing for food colorants in Europe. Our main goal was to find a team with established expertise in European food and beverage research, capable of translating category insights into reliable sizing assumptions. After several discussions with the research team, we found their insights into the European food and beverage market to be thorough and well-founded. This led us to initiate a pilot project to assess their working style, analytical rigor, and quality of deliverables. The pilot was executed successfully. Following this, we designated them as our ongoing partner and continue to work together regularly.
Based in India, I purchased a report focused on the country's e-commerce sector. My experience was largely positive, as about 90% of what was promised in the report's scope was delivered. When I pointed out that the remaining 10% needed to be included as part of the final report, it was provided promptly. Additionally, I received a complimentary update to the report six months later. I wish the team continued success.
I engaged a research firm after they confidently asserted that the market for paper cups in Nigeria was 1 billion cups annually. We agreed that if their research revealed a market size more than 50% lower, I would be entitled to a refund. Their final report estimated the market at only 283 million cups—over 70% less—but they refused to honor the refund agreement, instead asking for more money to 'refine' the research. This was highly unprofessional. I had engaged them in good faith based on their initial claims, which turned out to be inaccurate. Rather than addressing the issue, they attempted to upsell additional services. This experience has resulted in both financial loss and wasted time. I strongly recommend verifying any claims made by this firm before proceeding with a project.
I am extremely disappointed with the website. Initially, I found what seemed to be fairly accurate information on various products, despite some content appearing to be AI-generated or poorly translated. However, I encountered a section with glaring inaccuracies. For instance, it claimed that the production of blackcurrant powder was banned, when in fact, previous bans have mostly been lifted. This kind of misinformation severely undermines the reliability of the website. The content seems poorly vetted and lacks human oversight. Such errors significantly diminish my confidence in the information provided.
The data provided by the research firm was insufficient and did not fully meet our needs. During the sales process, a representative assured us that they had all the necessary data. However, upon reviewing the information received, it was evident that the researchers lacked the required industry knowledge, relying solely on desktop research that was incomplete. The sales director dismissed my inquiries, claiming they had already provided what they could, which was clearly inadequate. Due to their lack of industry expertise, they could not substantiate their data projections for upcoming years. I am genuinely disappointed with the subpar quality of work delivered.
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