I engaged a research firm after they confidently asserted that the market for paper cups in Nigeria was 1 billion cups annually. We agreed that if their research revealed a market size more than 50% lower, I would be entitled to a refund. Their final report estimated the market at only 283 million cups—over 70% less—but they refused to honor the refund agreement, instead asking for more money to 'refine' the research. This was highly unprofessional. I had engaged them in good faith based on their initial claims, which turned out to be inaccurate. Rather than addressing the issue, they attempted to upsell additional services. This experience has resulted in both financial loss and wasted time. I strongly recommend verifying any claims made by this firm before proceeding with a project.
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