We were looking for a partner to assist with in-depth market sizing research for food colorants in Europe. Our main focus was to find a team with established expertise in European food and beverage research and the capability to convert category insights into reliable sizing assumptions.
After conducting several interviews with the team, we found their insights on the European food and beverages market to be thorough and well-founded. Based on this evaluation, we proceeded with a pilot project to assess their working rhythm, analytical rigor, and the quality of deliverables.
The pilot was successfully completed. Following this positive outcome, we chose the team as our ongoing knowledge partner and continue to work with them regularly.
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