Beware. Known scam site reported to Wyoming AG consumer dept.
You will be autosubscribed even if you are really careful to uncheck the subscription box - once you choose an item the page will take you straight through to shopify without allowing you to see what it's added back. Look carefully on shopify and you will see, in faded grey small font beneath your total, the words 'recurring payment'. If you click to complete you allow them to present a recurring payment authorisation to Shopify. From that point they can charge any card you have registered with shopify.
They do not respond to requests to stop the subscription or return the goods.
Their registered head office address in Wyoming is confirmed by the Wyoming attorney general - who is investigating - to be a known scam address.
The US business-verify site BBB grades them as F - highly untrustworthy - and lists at least 15 other linked businesses relating to beauty products but also apparent scams.
The UK registered Nuvie was delisted from companies house in Dec 2025.
Note their onsite reviews are entirely false. There is an exposure of them on youtube. Chcek trustpilot also, and BBB.
The only way to stop the subscription is to go into your shopify account and request full data erasures. This erases their repeat authorisation. You are then free to repoen your shopify account and use it again without being charged by them.
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