GreenPan's claims are false enough that I think it's fair to call them a scam rather than simply using misleading advertising. My last non-stick pan lasted 18 years; the GreenPan (with their "best" coating) that replaced it started sticking eggs right from the start, and other stuff within two weeks, following their very restrictive care instructions (which contradict their "diswasher safe" claims elsewhere). Easily the worst non-stick pan I've ever used, sticks eggs more than uncoated aluminum or steel. Company won't replace or refund, claims user error/improper care (and this is apparently everyone's experience who complains to them).Fully a quarter of Amazon reviews say similar things - and 90% of reviews here - which makes it clear this is a systemic problem, not a few outliers.Given the number of "best pan" reviews I've read, it looks very much like they're buying false reviews across the board. At best it's unacceptably deceptive, but really I'd argue it's fraud.
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GreenPan created the original healthy ceramic non-stick cookware. It is the trusted go-to brand for non-toxic, easy to clean and easy to use pots and pans.