I was initially impressed with their prices and offerings, but that soon changed when trying to use their Top Up Card or customer service.
The app they provide has never worked properly. The PayPal option which works fine with every other supplier's app or web site is just broken and can't be used.
The credit/debit card option used to work intermittently but has now been completely broken for weeks - you spend forever typing in your details and authorising the charge in your banking app only to have the Iceland App do the "busy" donut of death before returning you to the top up page with no error but no top up either.
They also ask you to add Iceland to your debit card trusted sellers so you won't have to enter the details over and over again, but the option does absolutely nothing and has never worked.
Customer service is a joke. They won't respond to all the issues instead just suggesting you "clear your browser cache", "reboot your phone" or "use another browser". I'm not using a browser - I'm using your crappy, completely broken app. What the hell does caching have to do with NatWest authorising the payment and your app just ignoring that authorisation - that is NOT data that is cached. They just send out cut and paste responses that have nothing to do with the issues you raise.
Some times if you have somehow managed to get cash onto the bonus card the bar code for scanning to pay at the till is covered by a popup promoting some crap you're not interested in and scrolling down to try and view the bar code just bounces back to cover it up again if you try and use it. Staff at the tills have never been able to fix it. This is basic stuff. The app is a pile of crap and not fit for purpose.
Then there's the endless spam messages. Every single day pestering message texts and alerts about the same crappy offers. For months. Ended up just uninstalling the app and swearing never to shop in the wretched store again.
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