Used to be magical, now just an overpriced, grubby tourist trap. Rude, unhelpful staff, dirty smelly toilets, lifts too small to fit a family with a pram (not to mention excruciatingly slow), many toys out of stock & sometimes more than twice the price as other shops (e.g. £30 for a dinosaur at Smyths vs. £70 for the same toy at Hamleys!). I understand that upkeep costs on Regent Street are high, but this is just daylight robbery! On top of all this, they can’t even be bothered to install WiFi in the store & there’s no 5G unless you stand in the stairwell (as instructed by staff to do). Save your money & blood pressure & go elsewhere.
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Hamleys - the finest toys in the world
