The company creates remarkable cameras, yet the customer service and support leave much to be desired, particularly given the pricing of their products. As a long-time user, I've bought nearly everything they've released, but I've seen a steady decline in service quality, with 2025 being especially disappointing. I have tried to reach out for acknowledgment of my feedback regarding my experiences over the past year, but no one from their offices has replied, including the CEO, despite multiple attempts. Another brand offers similar quality at a comparable price but provides significantly better customer service. Therefore, I won't be making future purchases unless the company addresses these customer service issues. They need to invest more in this area to retain their loyal supporters.
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Victor Hasselblad AB is a Swedish manufacturer of medium format cameras, photographic equipment and image scanners based in Gothenburg, Sweden.
