My dog turned 8 years old and I just got a notice of a 70% increase in cost for his insurance. I took out the policy when he was 6 months old and have never filed a claim. The policy has been on auto pay for the full time. When I sent an email to the company complaining about the increase and stating I would need to cancel, they sent me an email saying if I did not change my cancellation, it would take effect. No attempt to keep my business! To me this is a window into their business model: insure pets during their healthiest years and do their best to cull their insurees as they get into the age where they may have need of the insurance.
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