helloprima.co.uk

4.3
4.3 Based on 160 reviews

Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-base...

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Rita Taylor
Beware of these deceptive practices!

We signed up for a new car insurance policy with this company, choosing to pay monthly. Right away, we received an email stating that a commission would be paid to a third party, but we could change our payment method if we wanted. After consulting with a consumer advice service, we learned we had a 14-day cooling-off period without penalties. However, the company insisted we cancel our policy and take out a new one, imposing a £30 fee. We ended up paying £47 but only received a £9 refund. What happened to the cooling-off period? It seems they prioritize profit over legal obligations. My recommendation is to avoid this company; they are not trustworthy.

1
Date of experience: Dec 03, 2025

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Business Details

  • Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line.

    Find out more about us at helloprima.co.uk

  • language https://helloprima.co.uk

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