helloprima.co.uk

4.3
4.3 Based on 160 reviews

Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-base...

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Nena Morgan
Great value and easy setup, but a frustrating process with partners

Fantastic value on the comparison platform and incredibly straightforward to set up the insurance. HOWEVER... if you choose to pay over 11 months and have to deal with their partners, the hassle of entering details multiple times, verifying my identity twice, and the code to my phone that never arrived (twice) was quite stressful. Had I known, I would have opted for the upfront payment. A better system is definitely needed with the partners.

4
Date of experience: Dec 22, 2025

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Business Details

  • Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line.

    Find out more about us at helloprima.co.uk

  • language https://helloprima.co.uk

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