helloprima.co.uk

4.3
4.3 Based on 160 reviews

Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-base...

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Bonnie
Frustrating experience with policy documents and service.

I had to chase multiple times for my policy documents, which were issued with incorrect and incomplete information. Although I informed the insurer quickly and asked for corrections, the problems were not adequately resolved. Instead, I ended up facing a premium hike and the risk of policy cancellation. The customer support was lacking, my messages were mostly overlooked, and accountability was absent. Given this experience, I cannot recommend this provider.

1
Date of experience: Jan 15, 2026

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Business Details

  • Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line.

    Find out more about us at helloprima.co.uk

  • language https://helloprima.co.uk

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