helloprima.co.uk

4.3
4.3 Based on 160 reviews

Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-base...

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Paul Fuller
After a couple of years with rising premiums, it was time to look around. I’m a driver with many adv

After a couple of years with rising premiums, it was time to look around. I’m a driver with many advanced qualifications and experience, so wondered if my age of 70 was becoming a factor in the renewal premium I’ve just received. So it was time to search for a better deal. Prima came up on the comparison site and seems to cover what I wanted. It also gave me a significant reduction in breakdown cover which I’m also about to renew. All in all Prima saved me over £200 and has a helpline which is not always available. I’m happy with this new venture.

5
Date of experience: Jan 25, 2026

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Business Details

  • Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line.

    Find out more about us at helloprima.co.uk

  • language https://helloprima.co.uk

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