helloprima.co.uk

4.3
4.3 Based on 160 reviews

Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-base...

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Ben Harker
Very bad comms. 1 month before renewal i got an email into junk "sorry we can't renew,goodbye" thatd

Very bad comms. 1 month before renewal i got an email into junk "sorry we can't renew,goodbye" thatd it, gone, normally you have to fight to lose an insurer but Prima...easy they just dump you..very odd, no reason, no change in circumstance, nothing...just "see ya"?!?!

1
Date of experience: Feb 25, 2026

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Business Details

  • Prima’s been delivering great value car insurance since 2015. Originally founded in Italy, it’s now trusted by over 2.6 million drivers across Europe. Expect one comprehensive yet easy-to-understand policy. And if you ever need help, there’s a London-based support team and 24/7 claims line.

    Find out more about us at helloprima.co.uk

  • language https://helloprima.co.uk

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