The quality of premium denim has significantly declined over the last decade. My once-favorite jeans are now a shadow of their former selves. I purchased two pairs 15 months ago, and both have completely failed: frayed knees, holes, and a massive tear. The price of over £100 per pair is outrageous when they have the lifespan of cheap fast fashion. Meanwhile, my six-year-old jeans from another brand are still in great condition. Spending over £100 for 15 months of wear is unacceptable.
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