I was explicitly offered one year free when upgrading Hilo so I could take readings via my phone camera (not be limited to three per month), in addition to the kit I had already purchased. I have a screenshot clearly stating: “Free for the first year, then £79.99/year – cancel anytime before renewal.” On that basis, I proceeded expecting no charge until renewal.
Despite this, I was immediately charged £79.99 via Apple without my consent.
Apple has since processed a refund, but at the time of writing Hilo downgraded my account instead of honouring the free year that was promised and evidenced. This resulted in unnecessary time, stress, and back-and-forth to resolve something that should never have happened. This isn’t about the money — it’s about principle and how customers are treated. I run businesses myself and would never handle customers this way.
As someone with a heart condition, this caused avoidable distress. While the refund is in progress, charging first and resolving later reflects poor subscription practices and a lack of accountability.
I strongly advise anyone considering Hilo to be very cautious with the subscription model and “free” offers, and to check billing carefully!
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Aktiia, now trading under Hilo, was established in 2018 to transform how blood pressure is measured and therefore managed.
Hilo is transforming blood pressure monitoring with cuffless, AI-powered technology that delivers continuous, accessible insights for individuals and healthcare professionals. Our foundation model is trained on billions of optical signals and hundreds of millions of readings from over 120,000 users—one of the largest datasets in the field. Backed by a multidisciplinary team with deep expertise in biomedical signal processing, Hilo has contributed to over 120 peer-reviewed publications and holds more than 35 patents. Headquartered in Switzerland, we’re expanding globally to redefine how blood pressure is measured and managed.See more
