A once‑trusted brand now treating loyal customers with contempt
It’s remarkable how companies in their ivory towers never seem to learn from the mistakes of others.
We all remember the mass exodus from Barclays Stockbrokers when they slapped customers with extortionate platform charges just for the privilege of buying and selling shares. And who could forget the infamous Ratner moment?
Hargreaves Lansdown used to be one of the good ones. Their latest move shows exactly what they now think of their customers. I’ve already filed an official complaint and will be transferring my accounts in the new tax year.
I was perfectly content paying £11.95 per trade with no platform fees. Now I’m expected to celebrate a reduced trading fee of £6.95 while being charged £150 a year simply for holding my investments. It’s insulting.
My savings accounts will be closed as well. Treating long‑standing customers like fools will be their downfall, just as it was for others who believed they were untouchable.
The new private‑equity owners (CVC, Nordic Capital, ADIA) haven’t published any workforce data since delisting.
Fewer customers inevitably means fewer staff — a trajectory entirely of their own making.
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