Holiday Cottages currently has nearly 100,00 reviews on Trustpilot. Every single one of those is marked as "unprompted".
What does that mean? You would think it would mean the Holiday Cottages does not invite customers to leave reviews. But that's not true. Holiday Cottages says that it invites all of its customers to leave a review after their holiday.
This suggests that the term "unprompted" is meaningless. Some of the reviews will be made without invitation but others will be as a result of an invitation.
Trustpilot's website says that " unprompted reviews are reviews written without a direct invitation tied to a specific transaction". Despite this, Trustpilot refuses to act, leaving readers in the dark about the true nature of the reviews and whether reviews have been incentives or invitations have ben 'gated' and only sent to people who are unlikely to complain.
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Holidaycottages.co.uk - Personally inspected Holiday Cottages across England, Wales, Scotland and Ireland. Voted 'Platinum' for customer service by Feefo.
