It's frustrating to see just how far brands will go with price hikes and what feels like customer manipulation. For those unaware, Initio has reduced the size of their bottles from 90ml to 50ml, yet they're still charging the same price as they did for the original 90ml (€210–220). The 90ml bottles now retail for €270 or more. Was the existing markup not enough? Is demand really that insatiable, especially knowing how little it actually costs to make the perfume? I personally will not buy from Initio anymore and refuse to be manipulated.
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WHAT IF YOUR INSTINCTS WERE INSPIRED BY YOUR SENSE OF SMELL, GUIDING YOU TOWARDS NEW ADVENTURES?
INITIO Parfums Privés is a special and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behaviour, and change your destiny. Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to functional fragrances through mystical and powerful scents that elevate and magnify those who dare. See more
