initioparfums.com

3.9
3.9 Based on 21 reviews

WHAT IF YOUR INSTINCTS WERE INSPIRED BY YOUR SENSE OF SMELL, GUIDING YOU TOWARDS NEW ADVENTURES? INITIO Parfums Privés is a special and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fr...

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Average Rating

3.9

/
5

21 Reviews

5 Star
71%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
29%

All Reviews

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M NG
Excellent experience with INITIO from start to finish. I really loved the sample concept with vouche

Excellent experience with INITIO from start to finish.
I really loved the sample concept with voucher refund. It’s smart, reassuring, and very customer-friendly. It allows you to discover niche fragrances without taking any risk.
All the fragrances I tested were unique, well-crafted, and full of personality. None of them smelled generic. Even the ones that didn’t perfectly match my taste were clearly high quality.
What impressed me the most was the customer service.
Outstanding support: fast, accessible, professional, and genuinely caring. My request was handled immediately, with real attention to customer satisfaction. This level of service has become rare nowadays.
You can clearly feel that customer satisfaction is a top priority at INITIO.
Highly recommended.

5
Date of experience: Feb 10, 2026
M NG
Excellent experience with INITIO

Excellent experience with INITIO from start to finish.I really loved the sample concept with voucher refund. It’s smart, reassuring, and very customer-friendly. It allows you to discover niche fragrances without taking any risk.All the fragrances I tested were unique, well-crafted, and full of personality. None of them smelled generic. Even the ones that didn’t perfectly match my taste were clearly high quality.What impressed me the most was the customer service.Outstanding support: fast, accessible, professional, and genuinely caring. My request was handled immediately, with real attention to customer satisfaction. This level of service has become rare nowadays.You can clearly feel that customer satisfaction is a top priority at INITIO.Highly recommended.

5
Date of experience: Feb 06, 2026
Laurence
Good customer care

Good customer care, amazing products and packaging!

5
Date of experience: Feb 02, 2026
Oudh for Greatness is ruined

I used to love Oudh for Greatness, it lasted all day and even into the next, I would never fail to get compliments whenever I wore it. However they have messed with the ingredients and cheapened it. I am lucky if it lasts an hour on me now and it is certainly not strong enough to get noticed. Other than the obvious, to make more profit, why would you ruin a good product. Such a shame, I wont be wasting £300 again on it now.

1
Date of experience: Dec 26, 2025
Maria Cotsoradis
Absolutely Amazing!

Hello! I just wanted to say how lovely my things were packaged and how quickly they got to me! I am so happy I waited until I was able to buy direct from Initio, and not from a reseller or other website. So many counterfeits and dupes have flooded the market-I am no rich woman by far, but instead of wasting money on terrible copies, and worse, the fakes, I waited patiently and plunged right in...sooo worth the wait!! Bravo to the Initio team! And thank you, for brightening my day!

5
Date of experience: Dec 02, 2025
Ludovica Servino
I had a truly positive experience with…

I had a truly positive experience with Initio Parfums. After an issue with the delivery of my samples (which had been stolen), the team was incredibly kind and professional, immediately offering to resend them. I’ve now received everything perfectly, and I’m very happy — both with the quality of the perfumes and the excellent customer service. Impeccable service and rare kindness. Thank you so much!

5
Date of experience: Oct 20, 2025
Maria Khan
Exceptional customer care

I contacted customer care on 16 October to let them know I was returning a fragrance. Not because it wasn’t gorgeous (it is - Can’t Get Enough) but because I had something very similar. I received an email next morning asking me to send a picture of the unopened box, which I did. I then asked if I could exchange for Narcotic Delight and received a response straight away exchanges were currently not offered. I asked a couple more questions and each time received a reply straight away. The Initio policy is that any samples/gifts sent with the purchase also need to be returned. However, I’d part used all of mine and queried what to do. I was told that as I’d used them, they were mine to keep. I have to say at this point that Initio is very generous with samples/gifts. I received three 1.5ml samples, two 5ml bottles, and a 10ml. Anyway, cut to today and I received an email advising that I was receiving an exchange after all, and my Narcotic Delight is on its way to me. I appreciated the stress-free clear returns policy, the speed of the responses to my many emails, and just the general warmth projected from whoever was behind those email responses. I felt so special. Thank you 🌹

5
Date of experience: Oct 17, 2025
Julia
Beautiful Perfumes

Fast shipping, exclusive gifts, high quality fragrances.

5
Date of experience: Sep 19, 2025
Egle G
It's frustrating to see just how far…

It's frustrating to see just how far brands will go with price hikes and what feels like customer manipulation. For those unaware, Initio has reduced the size of their bottles from 90ml to 50ml, yet they're still charging the same price as they did for the original 90ml (€210–220). The 90ml bottles now retail for €270 or more. Was the existing markup not enough? Is demand really that insatiable, especially knowing how little it actually costs to make the perfume? I personally will not buy from Initio anymore and refuse to be manipulated.

1
Date of experience: Aug 08, 2025
Kylie Kelly
quality service and fantastic perfumes

I bought musk therapy, I had never smelled this fragrance before, I bought it based on the reviews. The smell is simply cosmic, fantastic. My mother also wanted it and I bought her a bottle of this perfume. I am very satisfied with the products, samples and service.

5
Date of experience: Jul 15, 2025

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Business Details

  • WHAT IF YOUR INSTINCTS WERE INSPIRED BY YOUR SENSE OF SMELL, GUIDING YOU TOWARDS NEW ADVENTURES?

    INITIO Parfums Privés is a special and exclusive French brand that takes fragrances to a whole new level. Using the power and science of scent, the INITIO fragrances are made to empower yourself, influence your mood and behaviour, and change your destiny. Uncommonly in the perfume industry, the process is not ingredient-led. What is important is the effect of the fragrance, rather than its actual scent. The mission of INITIO: initiate to functional fragrances through mystical and powerful scents that elevate and magnify those who dare. See more

  • email contact@initioparfums.com
  • language https://www.initioparfums.com

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