Paid for ad free to binge watch the first series I have sat down to in ages. Each 1 hour episode is interrupted 4 times by excessive and loud trailers for their other shows. It's totally ruined the flow of the show. I pay for ad free because I don't want interruptions of any kind, not just ads. If they must do trailers, do them at the start! Fortunately we only bought the monthly option so we have cancelled and I won't be using ITV again. Found somewhere to download it online, so ITV are doing themselves out of revenue 🤷
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