To be fair with them, under "shipping policy" their page states that some of their items will ship from China. That being said, during the checkout process the page does not warn you at all where the particular item you intend to order will be shipping from. That is not a transparent way of doing business if your name is Keychron Germany. In my case, too, the product was prepared for shipment from China. Not wanting to pay VAT on top I canceled that order immediately as soon as I was sent the tracking code / shipping information. The reason why I still give them three stars is that they immediately confirmed and refunded me. Still disappointed though cause I really liked their M3 at the price I thought I'd pay.
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