I went on my first trip in May 2024 to Morocco, when the group was still more of a Facebook-based community that Shareen had originally started to find people to travel with her.
Since then, I’ve seen her recognise the opportunity, quickly professionalise the operation, become regulated, and grow it into a thriving business. The growth has been impressive, which reflects how strong and in-demand this niche really is.
Like any fast-growing business, there have been some growing pains along the way. However, what stands out is Shareen’s clear commitment to her core mission: taking women abroad—many for the very first time. A large proportion of travellers are aged 40–70, a demographic she herself is part of (we’re actually the same age), which I think helps her truly understand the needs of the group. Of course, there are some age variations, but this is generally the core audience I’ve observed.
Her business model simply wouldn’t work if people didn’t have a great experience and want to book again—and in my experience, she genuinely does care about that. The sheer number of trips now offered shows how well this is working.
Travel, especially international group travel, is never completely without hiccups. There are many moving parts, and not everyone on a trip has the same level of travel experience—some women need more support than others. At the same time, many travellers are repeat customers who have formed friendships, which creates a really nice dynamic within the group. I have shared a room with the same lady on 3 occasions now who I met thru LWT.
If you’re considering joining, my advice would be to go for it and try a trip for yourself. Be open-minded and prepared to navigate the occasional bump—it’s part of the adventure.
For me, it’s been genuinely life-changing. Since that first trip, I’ve travelled to Morocco, Iceland, Thailand, Panama, Cambodia, and Croatia. I’m also heading to Amsterdam this month to see the tulips with LWT and a Croatia sailing experience in August (second time).
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