I purchased the Elara bed and have been very disappointed that the headboard hasn't stayed upright like the website depicts, but rather it's floppy and always looks sloppy. I first asked what they recommend I do and they suggested I steam it. I tried that and it lasted about two hours until it was back to how it was. I've continued to reach out since I'm disappointed it doesn't look anything like the photos and I have to look at it multiple times per day in my primary bedroom. The customer service reply was basically "deal with it, not our problem." I'm super disappointed that they aren't willing to help me out as a (formerly) loyal customer.
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