This is a complete scam. While customer service responded quickly, that's the only positive thing I can say. The payment process indicates a Chinese origin, not a UK-based company as claimed. They admit that their £50 jacket is not waterproof as advertised, but merely water-resistant. They agreed to refund me, but I have to return the product to China at a cost of about £40, including customs. Sending it to their London office wasn't an option, which is ridiculous. This is clearly how they profit, by not delivering goods and just taking your money. Their return policy is riddled with errors they won't honor. It's been two months of trying to resolve this.
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